FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
AdExchanger | When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses...
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this...
It took Catcha eight years of stumbles before it finally found success said cofounder Patrick Grove, who also listed the 5Ps of building a disruptive...
Thanks to the e-commerce boom, among other factors, Indonesia and Malaysia have made it into the top five of the 2016 Global Retail Development Index...
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of...
Whatever happened to the glamour of being an international jet setter and when did flying become as banal as taking a bus? The golden...
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016...
In one of the smartest, most connected markets in the world, print spending appears to be going steady. A study of nearly 700 senior executives...
Ogilvy & Mather Advertising and OgilvyOne Shanghai have launched Holiday Inn China’s largest campaign of the year, marking the second wave of the new global...
More