The ANA And The 4A’s Clash Over Media Transparency Guidelines
AdExchanger | The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on...
AdExchanger | The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/01/2016
IBM” image=”http://%%img_server%%/images/bin/image/x-large/TWC_IBM_Logo20160129.jpg” url=” ” /> IBM said Friday it closed the deal to acquire The Weather Company’s B2B, mobile and cloud-based properties. This includes weather.com,...
AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at...
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out...
Budweiser and Doritos Dominate List of Last Five Years’ Most-Liked Super Bowl Ads; Automotive Represents the Biggest Category; Ads Improve—and Lengthen—Over Time LOS ANGELES –...
Buffer Has Acquired Social Media Customer Service Tool Respondly! Here’s the Full Story buff.ly/1Sf9PHM
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions...
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
Transparency and cost issues drive trading desks in-house buff.ly/1SN8Fmk
Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA
We all know Anthony Tan and why he cofounded GrabTaxi, but little is known about his cofounder Tan Hooi Ling, writes Benjamin Cher. Via DNA
Google’s Head of Virtual Reality Won’t Stop Until Everyone Is Using VR buff.ly/1ZXHtAr
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck;...
Google Capital Leads $75 Million Investment in Pindrop Security buff.ly/1OTtQPU
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