Are We Losing What It Means To Be Human In Our Quest For Programmatic Efficiency?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Powered by Simulmedia’s VAMOS Platform, INSIGHTS offers self-service reporting and analytics NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through...
AdExchanger | As feed becomes the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the...
How Frito Lay Is Adding Some Zing to PepsiCo’s (PEP) Results buff.ly/1DxWVZB
IPG Mediabrands has promoted Mike Cooper to the role of Global President & CEO of the networks’ Out-of-Home (OOH) planning and buying agency, Rapport. He...
AdExchanger | When Univision embarks on an 18-month partnership with Snapchat, it will be the latest test for the nascent social platform to prove its...
The tech revolution continues apace in South America, as it does around the globe. Now comes this news: Thinspace Technology Inc., a global provider of...
Four ways marketers can reach the connected customer buff.ly/1CS4zDx
Alma Makes the McDonald’s Musical buff.ly/1JgXNbn
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention....
Responsive Is The McDonald’s Cheeseburger Of Mobile SEO buff.ly/1HLwP9B
In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing...
Ad of the day: McDonald’s China buff.ly/1RTTzvU
Consumers have gone mobile long ago – researchers must catch up before it’s too late buff.ly/1gPYPQw
Ad of the Day: Get the Skinny on Oreo Thins in This Tech-Inspired Launch Spot buff.ly/1MmRZhl
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta,...
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