Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five...
When Google announced last month its ad networks would move to HTTPS by June 30, it marked another Internet giant adding security features that benefit...
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019,...
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
The development of the global programmatic market and ecosystem in 2015 will be motivated by three key driving forces, a report by Magna Global highlighted....
Vizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start...
After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June,...
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
From an engineer who could not land a job in Kuala Lumpur, Faiz Al-Shahab is now running a promising South-East Asian e-book and interactive content...
After several years spent on trials and designs, SportsBoleh Sdn Bhd, a startup specialising in high-performance sports products, is ready to take its maiden and...
Marketron wants to help the 6,500 or so broadcast radio stations that use its revenue management software to transact spot radio in a programmatic fashion....
App developers will inherit the Earth – and Google wants a piece of that. That’s why advertising was high on the agenda for the first time...
It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a...
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