AOP chair: ‘Alliance will give publishers strength of scale’
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance – or co-op – that is to be powered by AppNexus,...
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance – or co-op – that is to be powered by AppNexus,...
A major announcement was made last week in Parliament that would have probably slipped the notice of most Malaysians, but which may have dire repercussions...
Juniper Networks’ CEO Rami Rahim is a techie at heart, but how does a geek helm a billion-dollar multinational? Edwin Yapp speaks to both Rahim and the...
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
Dean Dacko, Senior Vice President – Marketing, Malaysia Airlines had the most unenviable job for most part of 2014. The twin tragedy of MH 370,...
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group,...
Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color...
Singapore is a country known for its efficiency and fast development amongst many other positive traits. As Singapore continues to grow into a global powerhouse,...
Sunrise and sunset are the inspiration for a digital experiential campaign from outdoor sports brand, Peak Performance. Virtual pop-up shops in handpicked rural locations will...
With advancements in technology, advertisers and brands are under constant pressure to innovate not only in terms of advertising strategies but also on content. Brands...
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