Copenhagen INK

Introducing Google Analytics Premium: http://t.co/FlooasVh

The Tipp-ex Case Study – “A hunter shoots a bear”: http://t.co/3YgN7lYJ

What’s Outside Facebook Is Inside Now: http://t.co/GNrR3JYy

Yahoo News, Facebook Linkup Shares What You’re Reading: http://t.co/EXnWlbQ4

Social Viper explained – super cool infomercial: http://t.co/LjHCUKEL

DnB NOR Clooney ad: http://t.co/i0vxRsD6

Sony’s cool Ben and Jerry’s partnership in Singapore makes you smile: http://t.co/aEFcaj4w

Facebook’s Mobile Chief: Within 1-2 Years, We’re Going To Be A Mobile Company http://t.co/ToWjzOCQ

How Facebook Timeline Might Radically Change the Look of Brand Pages: http://t.co/2XCniwtg

THE SINGAPORE GP IS GENIUS COUNTRY MARKETING http://t.co/Yz5OlQTp

Facebook to Launch iPad App at Apple’s iPhone 5 Event: http://t.co/hEvaMCla

The Weekly Digital Marketing Update @ Copenhagen INK (http://t.co/hw3ecmyY) http://t.co/QDls2NbK

Microsoft Advertising Exchange Launches in Five More European Markets: http://t.co/YDEq2DUy

eBuddy Blows Through 250 Million User Accounts, Android Up 300%: http://t.co/xebunN0s

Facebook tracks what you do online, even when you’re logged out: http://t.co/5eB0v7Td

Google+ Lays the Groundwork for Business Profiles: http://t.co/mEZgj0Az

P&G Expands Digital Branded Content as Soap Operas Fade to Black: http://t.co/tA4TFEZ6

• The Facebook changes that will make brands cry, and everything else you need to know: http://t.co/fOGuEaXq #
• Facebook Launches New Features for Music, Movies, and More: http://t.co/M8WQIvID #
• The New Social Apps on Facebook: http://t.co/7m2MgQC4 #
• P&G Launches Site for Latin Women: http://t.co/ahtdJ1Q4 #
• Audience, Context, and Semantics http://t.co/d6rKNL5u #
• Armed With 9,000 Social Media Advocates, Dell Expands Listening Centre to Asia http://t.co/9BbPguh3 #
• Prepare Yourselves: Facebook To Be Profoundly Changed http://t.co/43Vx2M3a #
• Just discovered Qwiki! It blew my mind… Check out the Information Experience: http://t.co/C2LODJDc #
• Mobile Ads Six Times as Effective as Standard Banners http://t.co/xAobAyW8 #
• Words that Work on Social Media: http://t.co/rLS9X92O #
• MediaPost Publications Google Launches Flight Search: http://t.co/vUo5ncAY #
• Bing Gets More Personal With Adaptive Search http://t.co/YhSUvYcT #
• Facebook "Social Ads" Are For Rea: http://t.co/id0GjesV #
• Social media around the world 2011 http://t.co/GRh1kOhA #
• Google Plus Opens to All & Announces 9 New Features: http://t.co/5JVQodfs #
• Adform launches their new corporate identity: "Making display advertising simple, relevant, rewarding": http://t.co/j95cwsqv @AdformInsider #
• 3 New AdWords Tests: Clicks for This Search, Subscribe Button & 10 Links http://t.co/Ng2DvtY9 #
• Google Wallet: First Impressions http://t.co/cOfhECH0 #
• Are We Measuring The Wrong Factors in Social-Media Marketing? http://t.co/oLm6NVBB #
• Why Fans Un-friend Your Brand on Facebook http://t.co/SQvUR8E6 #
• Hi5 Confirms “Significant” Layoffs, Wraps Them In Mumbo Jumbo Speak: http://t.co/LwqNjisK #
• Facebook's Huge Trove Of Photos In Context: http://t.co/G7c3NTso #
• Facebook To Launch Read, Listened, Watched, And Want Buttons: http://t.co/mcBLjh2v #
• Facebook to Launch "Major" Profile Redesign at f8: http://t.co/OEGQ9rQa #
• Google Shihui Deal Search Launches In China: http://t.co/ojN9g4TN #
• I'mOK – a mobile app that rewards your kids for taking responsibility for staying connected: http://t.co/9eQnWFMP #
• Wunderman launches digital marketing arm ZAAZ in Asia-Pacific http://t.co/Ayuxr4RE #

The Facebook changes that will make brands cry, and everything else you need to know: http://t.co/fOGuEaXq

Facebook Launches New Features for Music, Movies, and More: http://t.co/M8WQIvID

The New Social Apps on Facebook: http://t.co/7m2MgQC4

P&G Launches Site for Latin Women: http://t.co/ahtdJ1Q4

Audience, Context, and Semantics http://t.co/d6rKNL5u

Armed With 9,000 Social Media Advocates, Dell Expands Listening Centre to Asia http://t.co/9BbPguh3

Heard from Google that some interesting developments concerning the GDN and +1 button are coming our way early October.

The +1 button will begin appearing on display ads on the Google Display Network.  The +1 button on display ads will work the same way it has on your Google.com search ads.  With a single click, people can recommend brands and offers to their friends and contacts.

Incorporating these recommendations into display ads has the potential to change the way people perceive advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to actively endorse a page.  What’s more, the +1 button on display ads will work together with the +1 button on search results and websites.

For example, let’s say your friend Elaine used the +1 button to recommend a hotel site when she saw it in Google Search. Now, wherever the page appears, Elaine’s recommendation can help you decide whether it’s worth your time. You might see Elaine’s +1 on the page itself (next to the +1 button), on a search ad, or on a display ad showing elsewhere on the web.

The +1 button and personalised annotations will appear at the bottom right of display ads, then fade out until the user hovers over the ad.  The user can also close the button and annotations by clicking the ‘x’.  This treatment aims to help get your ads the most attention without concealing or obscuring any critical parts of your creatives. You also have the option to opt any display campaign out of this feature.  The opt out is already available in your campaign settings.

Prepare Yourselves: Facebook To Be Profoundly Changed http://t.co/43Vx2M3a

Just discovered Qwiki! It blew my mind… Check out the Information Experience: http://t.co/C2LODJDc

Mobile Ads Six Times as Effective as Standard Banners http://t.co/xAobAyW8

Words that Work on Social Media: http://t.co/rLS9X92O

MediaPost Publications Google Launches Flight Search: http://t.co/vUo5ncAY