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16 brilliant new branded Vines: Thanksgiving bonus edition

BBC Children in Need

Here’s a beautiful piece of animation created by illustrator Pinot to thank everyone for their fundraising efforts during this year’s Children in Need.


This delivers three simple messages within six seconds of stop-motion: buy a poppy for Remembrance Day, wear it, then take it back to Sainsbury’s to recycle it. 


Using comic-book tropes to tell a dramatic story of a hero reborn, ESPN taps into many a fan-boy demographic.

Burt’s Bees

Great attention to detail here, and an excellent use of sound, which is something often forgotten in most Vines.

Disney Parks

Disney has only recently entered the Vine world, but already its producing great content. Here’s two of the best.

To promote its Vine only competition ‘Vine your Disney side’ here’s a cracking piece of animation from yelldesign.


Vine can also be used for helpful advice. You gotta label your wires and cables, guys!


Here’s Oreo’s very clever take on the Portal computer game franchise.

Trident Gum

Prankvertising strikes on Vine! This wins purely for the box costume.

Samsung Mobile

The grandmasters of clever and creative Vining return with these two excellent examples.

This comes from Samsung’s US Vine channel. Clearly there’s a bit of budget behind Samsung’s campaign, but they’re still achievable and inspiring projects for the budget Vine-maker.


Never has something so inedible looked so delicious. I hope that plasticine is non-toxic.

Thanksgiving special

Here’s four of the best Thanksgiving themed Vines created by brands in November:


Oreo is a double threat when it comes to social media, here’s its cheeky prod at the belly of Taco Bell.

It also prompted this brilliant Twitter exchange between the brands.

.@TacoBell We weren’t sure if you were open on Thanksgiving so we needed a backup plan. #DIY

— Oreo Cookie (@Oreo) November 26, 2013


A Morrissey baiting reference to the presidential pardoning of a single turkey prior to Thanksgiving. We’ll assume that President Obama doesn’t deliver all of his stays-of-execution via text message. 

Farmers Insurance

A neat, heartwarming Thanksgiving message, encouraging you to drive safe and remember to eat some vegetables for goodness sake.


Finally, gorge yourself on this giant platter of sandwiches before the big game. If you can see it through the turkey sweats,

For a look at Vine’s competition, here’s 10 of the most shared brands on Instagram video and an article exploring the differences between the two competing platforms.

Via Econsultancy

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.